Genni - AI Receptionist Genni
Industry Insights Jan 5, 2025 5 min read

The Real Cost of Missed Calls for Plumbers

Why every unanswered call costs plumbing businesses hundreds of pounds in lost revenue.

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Genni Team
Genni Team

You're under a sink fixing a leak. Your phone rings. You can't answer—your hands are full and you're in the middle of a job.

That call was a homeowner with a burst pipe emergency, willing to pay £800 for immediate call-out. They called the next plumber on Google. Job gone.

Sound familiar?

Plumbing is a Phone Business

More than almost any trade, plumbing relies on phone calls:

  • Emergencies - Burst pipes, no hot water, blocked drains
  • Urgency - People need help NOW, not tomorrow
  • High value - Average plumbing job: £250-600
  • Repeat business - Fix someone's boiler, and they'll call you for everything

But here's the problem: You're busy doing the work. And when you're working, you can't answer calls.

How Many Calls Are You Missing?

Let's do some realistic math for a typical one-person plumbing business:

Average calls per week: 40

Realistic answer rate: 30-40%

That means you're missing 24-28 calls per week. That's 96-112 per month.

What Each Missed Call Costs You

Not every call is a £500 job. Some are quote requests, questions, or calls you wouldn't have taken anyway. But let's be conservative:

  • Total missed calls per month: 100
  • Actual jobs (20% conversion): 20 jobs
  • Average job value: £350
  • Lost revenue per month: £7,000
  • Lost revenue per year: £84,000

Even if you cut that estimate in HALF (assuming you'd be too busy to take some jobs), you're still losing £42,000 per year.

Enter AI Receptionists

Genni answers your calls 24/7/365:

  • Emergency calls: Captured immediately, you're notified by SMS
  • Quote requests: Details taken, you call back same day
  • Questions: Common questions answered ("Do you do bathroom installations?" "What areas do you cover?")
  • Bookings: Customer details captured for scheduling

Cost: £150/month

That's the price of ONE small job. Not £25,000/year. Not £15,600/year. £1,800/year.

If Genni captures just 2-3 extra jobs per month, she's paid for herself. Everything beyond that is pure profit.

Try It Risk-Free

Call our demo line right now and speak to Genni. Ask her plumbing-specific questions:

  • "I've got a burst pipe, can you help?"
  • "How much do you charge for a boiler service?"
  • "Do you do bathroom installations?"

Demo Line: +44 1234 567890

Then imagine what your revenue would look like if you never missed another call.

Start your 14-day free trial: hello@askgenni.com

No credit card required. Setup in 48 hours. Cancel anytime.

Because the calls you're missing? They're costing you more than you think.

Ready to stop missing calls?

Start your 14-day free trial. No credit card required. Setup in 48 hours.