Craig runs a successful martial arts gym in Birmingham. Well, successful NOW. Eighteen months ago, things were different.
"We had great classes, good coaches, and happy members," Craig explains. "But we were stuck at around 45 members. We couldn't seem to break through to the next level."
The problem wasn't the gym. It was the phone.
The Problem: Missing 30+ Calls Per Week
Craig teaches classes every evening from 6-9 PM. His assistant coach runs kids' classes at 4-6 PM. Between them, they're on the mats 25+ hours per week.
"When you're teaching, you can't answer the phone," Craig says. "I'd have my mobile in the office, and I'd hear it ringing during class. But I can't just stop a session to take a call."
After class, Craig would check his voicemail. Usually: zero messages.
"People don't leave voicemails. They just hang up and call the next gym."
Using call tracking, Craig discovered he was missing an average of 32 calls per week. That's 128 calls per month. Over 1,500 per year.
Even if only 10% were serious enquiries, that's 150 potential members per year he was losing before ever speaking to them.
Enter Genni
Craig found Genni through a Facebook post in a gym owners group.
"I was skeptical. An AI receptionist? Sounded too good to be true. But at £150/month, it was worth a try."
The 6-Month Numbers
After six months with Genni:
- Total enquiries captured: 223 (vs. estimated 60-80 before Genni)
- Trial classes booked: 67
- Conversion to membership: 38 new members
- Membership total: 83 members (up from 45)
- Monthly revenue: £4,980 (up from £2,700)
Revenue increase: £2,280/month = £27,360/year
Genni cost: £150/month = £1,800/year
ROI: £27,360 / £1,800 = 15:1 return
For every £1 Craig spends on Genni, he makes £15 back.
What Craig Says Now
"Genni is the best £150 I spend every month. She's paid for herself 15 times over in new members alone. But honestly, even if it was break-even, I'd still use her."
"Why? Because I'm not stressed anymore. I know every call is answered. Every enquiry is captured. I can focus on coaching, and the business grows itself."
"If you're running a gym and you're not answering every call, you're literally turning away members. Fix that problem, and everything else becomes easier."
Try It Yourself
Want to see how Genni would answer calls for YOUR gym?
Call our demo line and ask typical gym enquiry questions:
- "What classes do you have?"
- "How much is membership?"
- "I've never done martial arts before, is that okay?"
Demo Line: +44 1234 567890
Experience what Craig's callers experience. Then imagine doubling your membership.
Start your 14-day free trial. No credit card required. Setup in 48 hours.
Get started: hello@askgenni.com